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      <image:title>Home - We help small business stand out from the crowd and be noticed.</image:title>
      <image:caption>At Flo Digital, we specialise in small business growth, offering strategic brand consulting and marketing alignment to ensure your business thrives. We help business owners refine their brand identity, optimise marketing strategies, and streamline systems and processes to align with their vision, goals, and objectives. Our holistic approach combines data-driven analysis with creative thinking, delivering tailored strategic plans that empower your business to grow with confidence. No more guesswork—our expert guidance supports you at every stage, whether you're an SME business seeking a strategic roadmap or a startup entrepreneur needing hands-on mentoring. For those who prefer a DIY marketing approach, our mentoring programs provide professional guidance and support to help you succeed. Are you ready to take action? Scroll down to explore our growth solutions or click below to learn more about our services.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.flodigital.com.au/small-business-mentor</loc>
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    <lastmod>2023-03-16</lastmod>
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  <url>
    <loc>https://www.flodigital.com.au/about</loc>
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    <lastmod>2025-03-14</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Meet Nicky</image:title>
      <image:caption>Hi, I’m Nicky Flood – Marketing Consultant, Digital Strategist and Small Business Mentor. I’m ready to help you take the next step in your business journey and provide clarity and support for your marketing. Why am I the perfect person to help you and your business? While I consider myself an entrepreneur and have worked at a corporate level, my passion is small business. I am a small business owner, in fact throughout my career, I have owned three small businesses – all in different industries.   I know the challenges small businesses face because I face them too but there is so much to love as the owner of a small business. I love the freedom to make my own decisions and that you can adapt to change quickly and see immediate results. While exhilarating for me, it can be daunting for others and that’s where I can help you.   I recognised early in my career that digital marketing was the way of the future for the business. Like anything new, digital marketing can be a scary step for a lot of business owners. Over the last 10 years, I have focussed on working with small businesses to break down the digital marketing barriers and help them to develop marketing campaigns.   I’m not just about digital marketing! I have extensive experience working within the Australian media industry including broadcast and national and local publications. I have a sound understanding of the media landscape in Australia and what mediums are best suited to leverage integrated marketing campaigns and strengthen brands. My background in commercial photography has been integral to helping me build strong visual marketing campaigns.  My thirst for learning and my eagerness to develop new skills in business management and digital technology ensures that I’m top of my game. I have experience working with clients in many industries however I mainly focus on service-based industries including: Creative Professional Health and Wellbeing Professional Services and Consultants Trade Services Non-Profit and Community Organisations Government My accomplishments -       25 years industry experience -       Australian Marketing Institute Professional Member  -       Mentor for Victorian Chamber of Commerce - Building Resilience and Recovery Program -       Owned and ran three small businesses  -       Six years working in Australian corporate media  I encourage my clients to be authentic and that’s what I bring to our professional relationship. I am educated in areas that I am passionate about, Photography, Marketing and Business. I have built brands and managed small businesses – I know how to help you.  My holistic and analytical approach to coaching and consulting ensures I consider the business owners’ vision for their business and their life goals. Together, we will develop strategies that align with your business goals and objectives to create a business that is sustainable and focused on growth.  Are you ready to take action?</image:caption>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.flodigital.com.au/services</loc>
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    <lastmod>2023-03-14</lastmod>
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      <image:title>Services - Marketing Consultant.</image:title>
      <image:caption>Ideal for SMEs and small business owners that want a professional opinion on their marketing strategy and seek advice on how to improve results. You may be using an agency for some of your marketing or have inexperienced internal staff that have no or little training in marketing and need support or help with the marketing strategy. Perhaps you want to rebrand and pivot your business in a new direction and need help with interpreting your vision or gain clarity about the future of your business and opportunities that may have been overlooked. These are all great reasons to engage a marketing consultant so learn more by clicking below.</image:caption>
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      <image:title>Services - Small Business Mentor.</image:title>
      <image:caption>Ideal for small business owners that do their own marketing or outsource tasks to freelancers and feel overwhelmed or out of their depth. We will help guide and support you with your challenges so that you don’t feel like you are doing it alone. We will help you gain clarity on the direction of your business and ensure that you are motivated and constantly moving towards your business goals. We will find where your ideal clients are most likely to be hanging out so that your marketing activities are not wasting money or time. We will help you to understand marketing and digital technology so you feel more confident when making business decisions, this will lead to more efficiency and better ROI (return on investment). If mentoring sounds like the support and guidance you have been looking for, learn more by clicking on the button below.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Services - Startup Coach Program</image:title>
      <image:caption>Startup Coach was developed for Solopreneurs that have a great idea for a business and want to discuss the idea with a trusted professional. This can gain a different perspective and give more clarity before you start investing time and money into your idea. During the Startup Coaching Program, we will guide you on setting up your business and provide information and resources that will save you both time and money. We have kept this program simple so that it is accessible to anyone launching a business that hasn’t had a business before. No matter how tight your budget is, we guarantee that the time and money you will save in having us support you with the launch of your business, will far outweigh the investment in this program. If you have got a great idea for a service based business the Startup Coach Program is for you. Learn more by clicking the button below.</image:caption>
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      <image:title>Services</image:title>
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  <url>
    <loc>https://www.flodigital.com.au/vision-values</loc>
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    <lastmod>2022-01-27</lastmod>
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      <image:title>Vision &amp; Values - Vision</image:title>
      <image:caption>Our Vision keeps us on track and gives an insight to “why Flo Digital”? Flo Digital’s goal is to break down the barriers of Digital Marketing for Small Business Owners. We keep it simple for those that want to dip their toes in, we mentor small business the are looking for support and guidance and we consult with small businesses that need an outside perspective on how their current marketing is working or research new market opportunities and business operation efficiency. We consult with the Small Business Owner or Marketing Manager and develop a cost effective marketing strategy. We combine our passion for Small Business and Digital Technology and have a vision to empower Small Business Owners that are non tech with guidance and insights to the benefits of Digital Marketing for their business. We are Digital People that put People before Digital and ensure that the human element is not lost. We embrace the benefits of both and ensure that people and digital are both working to their full potential. We are part Business Analyst, part Creative and part Technology. Oh yes, we are most definitely human! Our Vision is to create a collaborative working relationship with Non Tech Small Business Owners which is based on shared values(see below) and develops long lasting relationships that grow with your business. Our clients success is our success!</image:caption>
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      <image:title>Vision &amp; Values - Values</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
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    <lastmod>2023-03-16</lastmod>
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